We were asked by the owners of Old Hall Cottage, on Hoy, if we could improve their website search rankings on Google. Search Engine Optimisation (SEO) is a very important factor to consider with any website. If done properly, it can increase the visibility of a website based on keywords used to search for it.
We went through the website page by page making adjustments to some of the code to better allow search engines to understand what the content is about. By making these small changes we were able to move Old Hall Cottage up the search rankings, and to the first page for some keyword results.